Issue #131: 3 tips to create more WOM for your newsletter

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A newsletter is a great way to communicate with your fans. Help them bring in new readers with these simple techniques:

1> Include a tell-a-friend link
2> Have something goofy
3> Make it about them

1> Include a tell-a-friend link

Include a tell-a-friend link in each newsletter you send. Even if only a few people actually use the link, it will put the idea of forwarding your content in their minds. While newsletters have the natural word of mouth advantage of being sent through email (the most forwarded form of communication), a tell-a-friend link is still a key component to encourage folks to share your publication.

2> Have something goofy

Putting something goofy in your newsletter gives people an easy way to talk about your stuff. Examples include an interesting and unrelated link, a clever joke, or a great quote. Your serious, informative content is what your core audience subscribes for — but it’s the fun stuff that inspires them to forward it to a friend.

3> Make it about them

Nobody forwards a boring, shamelessly self-promotional advertisement. Make your newsletter relevant to your audience by sharing helpful tips, giving away ideas, and demonstrating thought leadership. If your newsletter is all about you and what you sell, there’s no value and no reason to share it with others.


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  1. Gwyn

    Thanks, Sherman!
    Those were really good tips…I love the GOOFY idea and it’s so important to be reminded that it’s about THEM NOT just the upcoming events ,seminars, etc. that You are excited about.



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