Issue #130: How to rally your fans

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Rally your talkers to energize them and revive their excitement for you. Here’s a few opportunities to make that happen:

1> Throw a party
2> Launch a group project
3> Start a cause

1> Throw a party

Throw an event that brings everyone together. These could be large, extravagant celebrations open to the public or small, exclusive get-togethers for your core talkers. You’ll be amazed at the boost in word of mouth you get when you help connect your fans to one another.

2> Launch a group project

Start something that all of your fans can contribute to. Things like collaborative research, beta testing — as well as fun stuff like group art projects — can be excellent ways to energize your talkers and get them excited about you. Not only will your project get everyone talking, it can also be a great way to improve your products and collect some great ideas.

3> Start a cause

Start or join a worthy cause to make a positive difference in the world and bring together a bunch of your fans. Choose a favorite charity to raise money for, donate your collective expertise to a needy organization, or use your influence to rally a bunch of volunteers. Few things bring people together like teaming up to overcome a common challenge.

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