Issue #129: 3 tests for your word of mouth topic

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Before you run with your new topic, you can use these simple methods to test it:

1> The telephone game
2> The high-school test
3> The customer test

1> The telephone game

Can your topic go through three people and come back recognizable? If not, your topic is too long or too complicated. Shorten it to something simple, remove the word “and,” and keep it jargon-free.

2> The high-school test

Ask a teenager if you’re buzzworthy. If you get even the slightest response, you might be on to something. This is a surprisingly effective way to test your topic on a crowd with perhaps the shortest attention span out there.

3> The customer test

Test your topic by leaking it to a few customers. Watch to see if they respond or repeat it elsewhere. You’ll know you’ve got a winner if a few customers start coming around asking about it.

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