Issue #126: What to feed your talkers

Every once in a while, your talkers need a little something to keep them going. Try feeding them frequent servings of the following:

1> Detailed data
2> Progress reports
3> Company news

1> Detailed data

Share all the geeky technical data and product manuals with your talkers. You’ll be surprised at how much of what you think of as mundane is of great interest to your fans. You’ve probably got all of this information already, throw it on your website somewhere and let everyone know about it.

2> Progress reports

Let your talkers know about your new products in development, future menu items, or next season’s plans. It doesn’t have to be in any fancy format, a simple newsletter or email will be plenty for your fans. If you’ve got something in the works, your current talkers are your best place to start when you’re ready to tell the world.

3> Company news

Fill your talkers in on the personalities and happenings in your office, the new hires, promotions, and anniversaries. Remember, talkers want to be part of your family. Not only will they love to be included, but you’ll put a human face on your organization.

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