Issue #121: Blogs and Email Work Together

Blogs and email were meant to be used together. Remember these points when trying to get people to share and talk about your content:

1> Email is universal

2> Email is shareable

3> Email works offline

1> Email is universal

Not everyone is savvy on RSS, but pretty much everyone is comfortable with email. FeedBurner will automatically email new blog posts to your subscribers for free, while VerticalResponse and ExactTarget offer full-service email newsletter platforms. Offering email subscriptions for your blog ensures your readers can get your content in whatever format they prefer.

Learn More: FeedBurner, VerticalResponse, ExactTarget

2> Email is shareable

Email is the easiest format in which to quickly share content with friends. Keep in mind that some multimedia content isn’t recognized on some email platforms, so be sure to include links to your online content whenever your blog posts include photographs or videos. By appropriately preparing your content for email readers, your stuff will spread much more quickly.

3> Email works offline

Unlike your website or an RSS feed, an email is much easier to store, print, and share offline. Plan for people to print and share your emails by keeping the layout of them clean and making sure your emails clearly say the content is from you. When you’re sending emails, assume readers will use them offline.

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