Issue #120: Keep Your Talkers Happy

Improve your word of mouth by keeping your talkers happy with these basic techniques:

1> Make them feel important

2> Let them help out

3> Keep things fun

1> Make them feel important

Keep your talkers happy by making sure they know how important they are. Give them special status, insider information, and the first samples of new products. Take the time to show that you appreciate your talkers.

2> Let them help out

Always say yes to a fan that is willing to volunteer. Think like a political campaign where you can walk in (without an appointment), offer to volunteer and immediately start on a project that’s waiting for you. Always have a way in which your fans can support you when they’re willing to help out.

3> Keep things fun

People are much more likely to talk about you when you make it fun to do so. Gimmicks such as contests, walk-a-thons, and festivals are easy ways to add some fun to your word of mouth. Keep the conversation about you fun and entertaining.

Tags: , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More