Issue #120: Keep Your Talkers Happy

Improve your word of mouth by keeping your talkers happy with these basic techniques:

1> Make them feel important

2> Let them help out

3> Keep things fun

1> Make them feel important

Keep your talkers happy by making sure they know how important they are. Give them special status, insider information, and the first samples of new products. Take the time to show that you appreciate your talkers.

2> Let them help out

Always say yes to a fan that is willing to volunteer. Think like a political campaign where you can walk in (without an appointment), offer to volunteer and immediately start on a project that’s waiting for you. Always have a way in which your fans can support you when they’re willing to help out.

3> Keep things fun

People are much more likely to talk about you when you make it fun to do so. Gimmicks such as contests, walk-a-thons, and festivals are easy ways to add some fun to your word of mouth. Keep the conversation about you fun and entertaining.

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