Issue #116: Make Your Site Shareable

Tune-up your website to help your fans talk about you:

1> Make it easy to print
2> Create images to share
3> Give
text to copy

1> Make it easy to print

When someone hits print from your site, how clean is the printout? Make sure your print style sheets are set up to include the core content of your web pages, without unnecessary design or navigation elements. If someone is about to print your site, they’re probably going to share it — make sure it looks great.

2> Create images to share

Make it easy for people to promote your stuff by offering banners or badges on your site that people can use on their sites. At the very least, your logo should be easy to grab and share, but you can extend this to promotional badges related to your products or events. Whether you use fancy badges that include links back to your site or simple images, be sure to offer them in multiple sizes and make them easy to steal.

3> Give text to copy

Putting blurbs of copy describing your company, your products, or services makes it easy for fans to quickly use it to promote you. Create both short and long versions, and be sure the copy includes a written link to your site. People are going to write about you — the easier it is to quote your text, the more likely the message will come out the way you want.

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