WindsorONE makes lumber used for trim boards and moldings — and they’re fantastic at creating word of mouth.
In this case study, WindsorONE’s Craig Flynn and Brian Bunt share how they transformed their boring lumber BtoB company into an exciting word of mouth topic. They discuss 12 of their “spaghetti throws” (word of mouth ideas that may or may not stick) and how they eventually gained more awareness, better relationships with core customers, and lots of new revenue.
A few big ideas you’ll learn from Craig and Brian:
- How to spice up your trade show booth
- How to turn your business cards into great talking points
- How to build better customer relationships with a great blog
Watch their presentation: