How to turn new employees into raving fans

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr.

As every word of mouth practitioner knows, being remarkable is the key to marketing success.

Look at all of your customer touchpoints (including Accounts Payable!) and figure out how to do them so that others make a remark about it.

And become your raving fan.

And want to tell their network about it.

A few years ago, I got to meet Pradeep Rathinam, CEO of Aditi Technologies, who pointed me to this video showing how his new employees were welcomed on their first day of work.

This is an important point not to be ignored.

It’s not just your customers who can be raving fans, it’s everyone and anyone who has a vested interest in your success as a company — your vendors and your employees included.

Give ‘em something worth talking about (you don’t always need an elephant!) and you’ll be pouring gasoline on the fire.

email

About Jeremy Epstein

Jeremy Epstein is VP/Marketing and Social Navigator at Sprinklr, the world’s leading enterprise Social Media Management System to help large organizations save time, mitigate risk, orchestrate activity, and use social data to grow their business. A committed WOM practitioner, Jeremy previously worked at Microsoft and ran an international community marketing-focused consulting firm.

Tags: , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again