This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr.
I just love this race idea and I love the marketing lesson it teaches all of us.
Check out www.anythingispossible5k.com.
Participants started at 1:50am on Sunday morning, November 4th for a 5K. Then, because the clocks fell back at 2:00am due to Daylight Savings Time, they finished before they started (unless you are ridiculously slow, I suppose).
Of course I did it with a goal of negative 35 minutes. 😉
But what I really love is how the race organizers saw something that we all take for granted (the clocks falling backwards) and asked themselves, “What can we do to take this unique moment and make it worth talking about?”
So, they appealed to runners who always want to run faster. Then, they partnered with a good cause (supporting veterans) and Old Navy (who are giving away pajama pants).
Often times, a word of mouth moment sits in front of us for years and we don’t even realize it.
These guys did.