How to make new fans into raving fans

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You’ve heard us say before that new customers are often the most vocal customers. But how do you get them to keep recommending your stuff and coming back for more?

Get inspired by these three ways to do it:

1. Give them tons of swag
2. Introduce them to other fans
3. Ask for their opinion

1. Give them tons of swag

You might think that brand new customers haven’t become big enough fans to want to wear your logo or sport your bumper sticker. But think of that first excited conversation they’ll have with their coworkers about the cool new shop they visited over the weekend — how much more powerful would that conversation be if they handed over something great with your logo on it? How many more conversations could your swag start if you offered it to every new customer?

2. Introduce them to other fans

Like new members of an organization, new fans of a business don’t yet know about the other people like them — and they’re at a higher risk of backing out because of it. Show them the way by connecting them with other fans. For example, Meetup does a great job of letting you know what kinds of people are in a group before you join and which Meetup groups your Facebook friends are in. That’s a great way to help people feel more comfortable before joining, and it improves the chances of them sticking around.

3. Ask for their opinion

Just because a customer is new doesn’t mean they don’t have great feedback to share with you. So ask them for it. You’ll get new insight from some of your most vocal customers. What’s more, asking for their opinion will make them feel appreciated and important (two huge motivators for talking about your stuff).

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