How to create offline word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

Geno Church of Brains on Fire is one of our fantastic speakers. He’s teaching our class on how to create offline word of mouth, and his lessons will be based on his years of experience creating legendary word of mouth movements for brands both big and small.

As a preview, we spoke with Geno and asked for a few tips on how to do it. What we covered:

  • Why you should be agnostic when it comes to social media and word of mouth strategies.
  • The biggest mistakes brands make in trying to create offline conversations.
  • Geno’s second-favorite word of mouth story of all time.

Listen to Geno’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here

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