How to create buzzworthy topics

When you create irresistibly interesting content, your fans will do your advertising for you, for free, forever. They’ll share it, talk about it, and spread your message to the ends of the earth.

You can do this, and John Moore will teach you how. John is part of our all-star lineup for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.

John spent a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market – and today he teaches companies everywhere how a passion and a sense of purpose fuel a successful brand message. You’re going to absolutely love his class.

As a preview, here’s John explaining the difference between WOM Creationists and WOM Evolutionists:


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  1. john moore (from Brand Autopsy)

    Whoa… that’s a vintage video deep from the Brand Autopsy archives. At my WOM Crash Crash session, I will not be directly revisiting this Creationist vs. Evolutionist theme. We will, however, touch upon the “Evolutionist” angle though by sharing ways of baking word of mouth into how a business does business not just one day, but every day.

  2. Andy Sernovitz

    Hey John, it’s vintage — but it’s awesome. This is your Stairway to Heaven.

    You’ve got some great new albums out, but longtime fans like us still love the classics like this one.

  3. john moore (from Brand Autopsy)

    Thanks Andy but let’s go with a classic that’s more my style. SING A SIMPLE SONG … or … EVERYDAY PEOPLE. Now that’s a classic ditty to me.

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