How to connect directly with your fans — live with Affinitive’s Warren Ackerman

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.

Our lineup of speakers includes word of mouth supergenius and Affinitive EVP, Director of Client Services, Warren Ackerman, who will be presenting a case study on how Random House is connecting its teen readers directly with authors. Here are three tips he shared as a preview:

  • Focus on the goals and the results. It’s all warm and fuzzy when you talk about building relationships with consumers, but at the end of the day it all comes down to what that engagement means for your brand.
  • Help your advocates share. Give customers lots of tools and opportunities to be an advocate of your brand.
  • Take the time to really understand your customers. Great, simple ways to get to know them include listening in on customer service calls and engaging them in online forums.

Hear Warren’s live Supergenius preview (and check out our Facebook page to see all our interviews):

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