How to build a fan community

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran speaker at our events, and he’s going to be teaching our class on how to create a fan community based on his work with brands like Fiskars, Best Buy, and BMW.

To preview his class, we interviewed Spike and asked him a few questions about building a fan community. What we covered:

  • The importance of giving away content to start conversations.
  • Spike’s #1 tip to get started building a fan community.
  • Why Spike thinks of USAA when you ask him about his favorite word of mouth story of all time.

Listen to Spike’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here

Tags: , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More