How the hidden surprises create word of mouth

wolframalphaThe hidden features, surprises, and humor are fantastic topics that help fans talk about your stuff. When Wolfram Alpha recently launched, a lot of the conversation wasn’t about the power of the “computational engine,” but rather, the hidden Easter eggs in the form of a few goofy responses the site gives you for certain queries.

For example, entering “how much wood would a woodchuck chuck if a woodchuck could chuck wood?” prompts the response, “a woodchuck would chuck all the wood he could chuck if a woodchuck could chuck wood.”

There are dozens of others, with lots of folks still sharing new ones they find.

The Lesson: It’s hard to talk about the serious stuff, but the hidden surprises are fun, simple topics that are easy to share.

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  1. Your word of mouth topics don't need to be complicated | Welcome to GasPedal! Word of Mouth Marketing Strategy, Training and Best Practices - August 5, 2009

    […] the unexpected, hidden features you don’t […]

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