I just signed up for a Simple bank account. It is a great concept in terms of serving mobile-empowered, tech savvy customers.
Unfortunately, the initial experience has been anything but simple for me. Too many hoops to go through to receive that title.
As an early adopter, however, I’ll deal.
Their marketing, on the other hand, is solid. When I received the ATM card the other day (which came on a nice, artistic piece of cardboard), I noticed that instead of “detach your card here,” it said “detach your wallet.”
Now, whether that means “you only need this card now” or “you don’t need the rest of your wallet,” I think it’s pretty fun and WOM-worthy.
Changing “card” to “wallet” turns expected to unexpected… which triggers word of mouth.
Hence the story.
As for me, I still prefer using Google Wallet via NFC on my phone, but I’m hoping to use this for mobile check deposits in the future.