How Morton’s Steakhouse celebrates your birthday with two simple keepsakes you’ll show a friend

Morton's Steakhouse birthday menuA birthday is a great time to focus on generating word of mouth because, like the bigger holidays, it’s the kind of thing people celebrate in groups.

When Morton’s Steakhouse finds out you’re celebrating your birthday with them, they do something special by personalizing your menu and sending you off with a picture in a Morton’s paperboard frame.

They’re simple, inexpensive, and two keepsakes that are likely to get saved, posted on a wall, and shared with friends.

The Lesson: Create a bunch of buzz by looking for opportunities to celebrate with groups. Target birthdays, holidays, company outings, clubs — anything that brings lots of friends together.


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  1. Mortons

    How Morton’s Steakhouse celebrates your birthday with two simple keepsakes you’ll show a friend

    This comment was originally posted on Twitter

  2. schoolmarketer

    Sometimes simple gestures can have great impact. What can u do to make ur customers feel special?

    This comment was originally posted on Twitter

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