Maker’s Mark’s ambassador program is one of the most incredible fan clubs of all time, boasting hundreds of thousands of loyal members.
In this video, you’ll learn about the word of mouth principles that drive the legendary program, how it’s all run, the unique perks of the membership, and most importantly — what motivates the members to share their experience. Doe-Anderson’s Todd Spencer shares their 10 guiding principles to creating lasting customer relationships and how they launched their new product with the help of their biggest ambassadors.
A few ideas you’ll learn from Todd:
- How to make your biggest fans feel special
- How to get everyone onboard and embracing the mission
- How to exceed expectations and motivate fans to spread the word
Watch Todd’s presentation: