How Maker’s Mark is turning customers into lifelong brand ambassadors — live with Todd Spencer of Doe-Anderson

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.

Our amazing lineup of speakers includes word of mouth supergenius Todd Spencer of Doe-Anderson. Todd’s case study will cover how they helped Maker’s Mark turn customers into lifelong brand ambassadors and offered these three ideas as a preview:

  • Treat customers the right way. Great brands see their customers as friends, not just transactions.
  • Collaborate within your organization. Todd recommends that all teams within an organization embrace the role of delivering a great experience.
  • Set aside traditional promotion tactics. The best word of mouth ideas come from a counterintuitive, ego-free approach to marketing. If your idea challenges traditional comfort zones, you’re probably on the right track.

Hear Todd’s live Supergenius preview (and check out our Facebook page to see all our interviews):

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