How LEGO is connecting their amazing network of fans — live with Ant’s Eye View’s Jake McKee

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Chief Strategy Officer and Ant Wrangler at Ant’s Eye View, Jake McKee.

Here Jake shares a few tips on connecting fans based on the case study from LEGO he’ll be presenting:

  • Get shoulder to shoulder with your fans. Just by showing up and asking fans what they were interested in, Jake saw them get really enthusiastic and excited.
  • True fans will do it for love, not money. It might amaze you how much fans will do just for a pat on the back. Even if you don’t have a big budget, you still have your relationship, a personality, and kudos to give.
  • Think about your overall purpose. Other than just moving products around and making profits, how are you hoping to make the world better?

Hear Jake’s live Supergenius preview (and check out our Facebook page to see all our interviews):

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