How Ford supports Mustang fans by dedicating a chunk of their site to them

FordMustangFansAs Ford rolls out its 2010 Mustang, a big chunk of their new micro-site is all about connecting visitors to the external sites owned and operated by die-hard Mustang fanatics.

Broken down into three categories — “Accessories,” “Clubs and Forums,” and “Favorite Sites” — Ford points to dozens of their biggest online fans.

The Lesson: While you may not have as enthusiastic of a fan base as the Ford Mustang, you might be surprised at the existing communities talking about you and your industry. A simple way to support this word of mouth is to promote and link to these forums and communities from your website. The existing communities will love it, and it might spur some other fans to start their own.

Disclosure: Ford is a Social Media Business Council member (and an awesome one a that!), but even if they weren’t, we’d write about them anyway.

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Comments

  1. gaspedal

    New post: How Ford supports Mustang fans by dedicating a chunk of their site to them http://is.gd/2lcuI

    This comment was originally posted on Twitter

  2. _Signalfire_

    Could Ford be starting to “get it?” Consumer-driven and participatory marketing about to go mainstream? http://bit.ly/Y2KR5

    This comment was originally posted on Twitter

  3. MustangMatters

    Ford likes Mustang fans http://bit.ly/12XMgr

    This comment was originally posted on Twitter

  4. sbosm

    RT @gaspedal How Ford supports Mustang fans by dedicating a chunk of their site to them http://su.pr/1HJpnc

    This comment was originally posted on Twitter

  5. scheinerinc

    RT @SBoSM: RT @gaspedal How Ford supports Mustang fans by dedicating a chunk of their site to them http://su.pr/1HJpnc

    This comment was originally posted on Twitter

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