This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr.

I’ve long believed that one of the best ways to build your brand (be it personal or corporate) is to focus on the needs of others.

1000in2012If you do that, you earn trust — which is an asset that comes back to you.

Truth is, you can even be open about the fact that your motive is yourself long-term, but you know the strategy is about serving others.

Here’s an example, and something to think about as we move into 2013:

Robby Slaughter of Indianapolis set himself a goal at the beginning of 2012: to help 1,000 people. He called it “The 1,000 in 2012 Project.”

He even built a website to track it all.

You know if you are reaching out to Robby, he’s going to help you.

And I know that when he actually does — even if he is doing it for the reason that he thinks it will help him in the long-term, and I’m not saying he is — you’re going to trust him more.

That will, in some cases, lead to opportunities for him to do business with you.

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About Jeremy Epstein

Jeremy Epstein is VP/Marketing and Social Navigator at Sprinklr, the world’s leading enterprise Social Media Management System to help large organizations save time, mitigate risk, orchestrate activity, and use social data to grow their business. A committed WOM practitioner, Jeremy previously worked at Microsoft and ran an international community marketing-focused consulting firm.

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