Happy birthday, Fiskars — from 6,400 of your biggest fans

fiskateersOn its 360th birthday, Fiskars (the brand mostly known for making scissors) is inviting thousands of their closest fans — known as Fiskateers — to join them later this month in a celebration at Disney World.

With over 6,400 members, the Fiskateers program — created with the help of the brilliant folks at Brains On Fire — is one of the best-ever examples of successful, sustainable word of mouth (that also happens to be worth an estimated $1.6 million to Fiskars annually).

What began with four core ambassadors has blossomed into a thriving community that — without prompting — hosts online and offline events, has members creating their own marketing tools, and offers valuable feedback to marketing initiatives and product development. Other impressive numbers include a 57% increase in web traffic over the past 6 months, and sales have doubled at stores that have had a visit from a lead Fiskateer.

Learn More: Brains On Fire case study; SimpleMarketingBlog.com

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Comments

  1. Cheryl ~ Fiskateer #002

    Yes, we are a tight community and value and cherish our relationship from crafter to crafter and crafter to company! It’s a wonderful movement that is fueled by passion and the heart! TFS and taking note of us! Warmest regards!

  2. Cheryl ~ Fiskateer #002

    Yes, we are a tight community and value and cherish our relationship from crafter to crafter and crafter to company! It’s a wonderful movement that is fueled by passion and the heart! TFS and taking note of us! Warmest regards!

    This comment was originally posted on You Can Be a Word of Mouth Marketing Supergenius

  3. Ronny the Rocket

    Happy birthday Fiskars…your 6,4001 fan!!

    This comment was originally posted on You Can Be a Word of Mouth Marketing Supergenius

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