Guy Kawasaki’s “Reality Check”

imageWhen Reality Check first came out in October of 2008, our lucky winners were among the first to read the book.

About the book:

If the two most popular words in your company are “partner” and “strategic,” and “partner” has become a verb, and “strategic” is used to describe decisions and activities that don’t make sense, it’s time for a reality check. Reality Check is a compilation of Guy’s best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.

This is a mere sampling of the book’s topics:

  • How to get a standing ovation
  • The art of schmoozing
  • How to create a community
  • The top ten lies of entrepreneurs
  • Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

Congratulations to our contest winners: Adam Golomb, Ashley, Steve Harper, Holly Strassner, Tad Dunville, Gavin Baker, Lydia Sugarman, JP Holecka,Jeremy Pepper, Raphi Salem

And thanks to everyone for the word of mouth!



  1. rodney rumford

    Guy Kawasaki is great and I would love a copy of his book. But asking us to send emails 1 at a time is just plain inefficient.

    Why would i do that when I can push it in facebook to my network of 2000 friends via the newsfeed?

    Why would I email when I can simply tweet it to my 2000 followers?

    Why would I email when I could just blog about it?

    Bottom line here is you need to offer other ways to encourage people sharing and spreading knowledge about this book and contest and reward the influencers.

    word of mouth via email is like driving an old broken down Yugo. Use social network tools; and I am driving a Ferrari.

    Just my thoughts. Cheers!

    Rodney Rumford

  2. Andy Sernovitz

    Hi Rodney –

    All great ideas! We’re testing all sorts of things. For our Johnny Bunko by Daniel Pink giveaway ( we tried something similar, but got far fewer responses. My guess is that an email is a simpler, more defined step for most people.

    But I’d love to brainstorm how we can make this bigger. Give me a call!



  3. Warren Whitlock

    Rodney’s got a point.. sort of.

    The whole idea of spreading an idea with a complex system to sort of pay off participants doesn’t feel like a reason to tweet to me.

    I love to tell my tweeps and FB friends about cool stuff. I also do some things with programs where I make a commission.

    This sort of falls between the two.. not enough to call it pay, not clever enough to share for the value.

    I’d love to tell people about a great new Guy Kawasaki book.. but what would I tell them?

    I’ve not even seen the book

  4. Raphi Salem

    Interesting chatter here guys. One solution is if the technology is such that you FB or twitter “the message” in the form of a tinyurl/ affiliate program that gives you the credit. If there was a “pass through” page or ID/ code, then I could tell my 5k friends in my personal network most effectively.

    As for the how do I promote something that i have never seen before, Guy’s rep is pretty good… I am willing to take that chance from him as well as Andy telling me its good. i have that trust factor that has been built up over 10 years of being in the industry.

    Raphi Salem
    SalemGlobal Internet Website Marketing NY

  5. Vincent Wright

    Rodney is correct.

    Like Rodney, I too, have a few thousand connections here and a few thousand connections there.

    Nevertheless, because I am such a huge fan of Guy Kawasaki’s approach to business in general and because I suspect that a few thousand members of my group(s) are too, I just used my 1 email to send it to all 8,900 members of

    I KNOW that the book is going to be a good and beneficial read and I hope many of my Forum friends will take time to read it.

    Keep STRONG!
    Vincent Wright

  6. Derrick Woods

    I think at the heart of the discussion is not how many people can we expose the message to but of those we do how many will respond. I have an extensive network via Twitter, Myspace, LinkedIn, Pulse and my blogs. But when I read the instructions for the contest I immediately thought about who do I KNOW that would appreciate this info and act on it or spread the word to others

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again