Getting great reviews is easier than you think

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.”

You can’t get awesome reviews without being awesome

First and foremost, you need to be a great business that sells something fantastic. No amount of marketing gimmicks or advertising budgets can overcome generic, unremarkable stuff. Find ways to go above and beyond with your service, your product, and your customer experience.

Once you’ve really nailed the first part, the rest is more straightforward than you might think.

Get more reviews by just asking

For starters, have you asked your fans to review you? It sounds obvious, but so few businesses regularly ask customers for feedback and reviews.

You probably already have a whole bunch of happy fans who would love to support you. But they’re busy, and so few of us wake up one day and say, “Today’s the day I write a review about my dishwasher!”

So remind them. Let them know how much their reviews mean to your business and how much you value their feedback. Your happy customers would love to help.

When you get great at this — that’s when you can start exploring advanced techniques. Because if just asking isn’t working, you have bigger problems to sort out first.

About Andy Sernovitz

Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing, which teaches you how to earn the respect and recommendation of your customers.

Tags: , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More