Being a great word of mouth marketer doesn’t require an advanced degree, a big budget, or a ton of resources. Just focus on these four simple rules and you’ll get a bunch of happy customers talking about you, for free, forever.
- Be interesting. Nobody talks about boring companies.
- Make it easy. Word of mouth is lazy.
- Make people happy. Happy customers are your greatest advertisers.
- Earn trust and respect. You don’t get good word of mouth without respect.
With these simple guidelines (along with a few examples of how brands like Apple, Target, and Southwest Airlines follow them), you’ll learn the fundamentals behind being remarkable and how to help fans tell your story.