APEAfter writing ten books and experiencing a huge disappointment from one of his publishers, New York Times bestselling author Guy Kawasaki was ready to take things into his own hands — and then show everyone how he did it. With tech developer and co-author Shawn Welch, Guy explains the art of self-publishing in APE: Author, Publisher, Entrepreneur — How to Publish a Book.

According to Guy and Shawn, successful self-publishing starts with building your own platform, that is, the people you know and the people who know you. To do it, you’ll need to create a personal brand that people are willing to follow.

In this exclusive chapter from APE, Guy explains the three pillars of building your personal brand and platform. He talks about why it’s important to be trustworthy, likeable, and competent and gives practical advice for how to do it.

Here are some more big ideas from this excerpt about How to Build an Enchanting Personal Brand:

  • Why you have to trust others to build your own trustworthiness
  • Five ways to be likeable
  • How to develop and show your competence

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  1. Kola

    oh this is wonderful. thank you!

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