APEAfter writing ten books and experiencing a huge disappointment from one of his publishers, New York Times bestselling author Guy Kawasaki was ready to take things into his own hands — and then show everyone how he did it. With tech developer and co-author Shawn Welch, Guy explains the art of self-publishing in APE: Author, Publisher, Entrepreneur — How to Publish a Book.

According to Guy and Shawn, successful self-publishing starts with building your own platform, that is, the people you know and the people who know you. To do it, you’ll need to create a personal brand that people are willing to follow.

In this exclusive chapter from APE, Guy explains the three pillars of building your personal brand and platform. He talks about why it’s important to be trustworthy, likeable, and competent and gives practical advice for how to do it.

Here are some more big ideas from this excerpt about How to Build an Enchanting Personal Brand:

  • Why you have to trust others to build your own trustworthiness
  • Five ways to be likeable
  • How to develop and show your competence

Fill out this form and we’ll send it straight to your inbox.






We will never, ever release your email. (Privacy Policy)

Tags: , , , , , , , ,

Comments

  1. Kola

    oh this is wonderful. thank you!

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More