Don’t let them leave your booth without something to show off (and 7 other WOM tips for trade show exhibitors)

Trade shows can be boring, stuffy, loud places in which visitors meet hundreds of vendors — most of which they never remember. But smart word of mouth marketers know it doesn’t have to be that way: They’re the ones giving away something fun, doing something weird, or handing out something brilliant and useful.

In the “something fun” category, check out what Patrick Moore and his crew at Amplafi did to get 10% of the attendees at Netroots Nation showing them off:

For more word of mouth ideas for trade shows, check out some of our previous posts on the topic:


Tags: , , , , , , ,


  1. kurtvan

    RT @gaspedal: Don’t let them leave your booth wo/something to show off (and 7 other WOM tips for trade show exhibitors)

    This comment was originally posted on Twitter

  2. shermanhu

    {WOM, TRADE SHOWS} 7 WOM tips for trade show exhibitors

    This comment was originally posted on Twitter

  3. BrienCaldwell

    {WOM, TRADE SHOWS} RT @ShermanHu 7 WOM tips for trade show exhibitors

    This comment was originally posted on Twitter

  4. Pat Moore

    Hi Andy! Thanks for noticing.

    The best part of the badges was the cost (low) and because they were fun and fitting with the conference – people were looking for our booth! We didn’t have to ask too hard to get them to stop. Some people were actually asking to buy them. I told them the price was just to listen to my product pitch.

    The feedback paid off for this year now that we are launching. You might be interested in — it is a marketing product to enable WOM. Will keep you posted.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again