WOM Tips

Word of Mouth Tip #57: Help people look smarter to their friends

Talkers love the opportunity to show off their smarts, their insider-knowledge, or their special status. Every time you help them show off their hard work and brains, you help them start conversations with friends, co-workers, and strangers. How a word of mouth supergenius does it: As one of the hottest new social networks, location-based foursquare…

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Word of Mouth Tip #29: Help people help a friend

People love to help and support those they care about — it’s one of the driving fundamentals behind word of mouth. When you make an honest effort to help people help others, you earn a little spot in that relationship. You become an important link that everyone benefits from. How a word of mouth supergenius…

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Word of Mouth Tip #31: Bloggers need to write something every day — suggest something

Bloggers, journalists, podcasters — all content producers — are always looking for the next great story. While there are plenty of horror stories of PR flacks blasting form letters to bloggers, you don’t have to suffer the same fate. In general, a polite email is a good start. Keep it friendly, honest, and be sure…

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Word of Mouth Tip #17: Extra special service causes conversation

The little extras are what customers love to talk about. It’s the handwritten thank you note, the extra-friendly return policies, or how you always remember their name. These small, genuine gestures earn loyal fans and lead to long-term word of mouth. How a word of mouth supergenius does it: Tacoma, Washington’s Hotel Murano was recently voted…

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Word of Mouth Tip #62: Get fans involved early

When building your next creation, look for opportunities to get fans involved early in the process. It doesn’t have to interfere with your proven product development strategies — but done right, it’s a great way to not only involve your fans, but also open up your work to fresh ideas. Not everyone will jump in…

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Word of Mouth Tip #50: Feature short, fantastic testimonials on every page of your website

We can’t say it enough: Your customers can write better sales copy than you. Nothing beats genuine love from a true fan. When asking for a testimonial, remember to keep them short and specific. Most customers don’t have the time to write an essay on how great you are, and even fewer of your prospects…

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Word of Mouth Tip #15: Talk to the people who talk to your customers

Your best talkers aren’t always your customers — rather, it’s often the people who talk to those customers. When looking for your next group of talkers, think teachers, doctors, industry analysts, journalists, neighbors, barbers — anyone who has regular contact with your customers. How a word of mouth supergenius does it: Each month during the…

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Word of Mouth Tip #32: Give fans a simple way to get involved

Getting fans involved is a great way to help them build ownership in what you do — but you can’t always expect them to drop everything and take up your cause or feel comfortable actively participating in a sensitive issue. For the fans who aren’t ready to march down the streets for you or submit…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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