Word of Mouth Book Club

Share this great excerpt from Harry Paul’s best-selling book

Check out this great intro to Fish! and share it with a friend “Intro to Fish!” — Chapter 1 from Harry Paul (pictured), Steven Lundin, and John Christensen’s Fish! A Proven Way to Boost Morale and Improve Results You can’t win the hearts of customers if this “word of mouth stuff” is confined to the…

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Share this great chapter from Emanuel Rosen’s revised book

Check out the great ideas from this chapter and then share it with a friend! “Active Seeding” — Chapter 14 from Emanuel Rosen’s newly revised book, The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing In this chapter, Emanuel explains how to transform a good marketing campaign into an incredible one through controlled releases…

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Share Andy Nulman’s amazing manifesto with a friend

Check out the great ideas from this chapter and then share it with a friend! “A World Without Surprise” — a manifesto building on the ideas from Andy Nulman’s latest, Pow! Right Between the Eyes: Profiting from the Power of Surprise Andy Nulman — a brilliant marketer, entrepreneur, and “Prince of POW!” — uses his…

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Paul Gillin’s “Secrets of Social Media Marketing”

Paul Gillin, author of the best-selling book, “The New Influencers: A Marketer’s Guide to the New Social Media,” gave us a few signed copies of his latest release, “Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!” to give away. Paul’s first book was highly praised by…

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Andy Sernovitz’s “Word of Mouth Marketing: How Smart Companies Get People Talking” (Revised Edition)

We gave away 10 copies of the revised edition of Andy’s book, Word of Mouth Marketing: How Smart Companies Get People Talking. Not only does this book contain all the great content of the new edition, but our giveaway was for the super-secret collector’s version outlining the high ambitions and responsibilities of the Secret and…

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Seth Godin’s “Tribes”

Back in October of 2008, our contest winners were the first on their block to read Seth Godin’s book — Tribes: We Need You To Lead Us. If you haven’t read the already-classic book yet, you really should. About the book: You know about waiting in line at an Apple store, or the look on…

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Daniel Pink’s “Johnny Bunko”

We were blown away with Johnny Bunko by Daniel Pink. It is absolutely the best career advice we’ve ever seen. It should be required reading for every college freshman and career changer. Daniel was kind enough to send 10 autographed books our way, which we gave away to some lucky winners. The Adventures of Johnny…

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Guy Kawasaki’s “Reality Check”

When Reality Check first came out in October of 2008, our lucky winners were among the first to read the book. About the book: If the two most popular words in your company are “partner” and “strategic,” and “partner” has become a verb, and “strategic” is used to describe decisions and activities that don’t make…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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