WOM Book

From the book: Dealing with crackpots, fake reviews, and stealth competitors

This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. Sooner or later, you’ll run into someone who hates your guts They attack, you offer to fix it,…

Read More Comments Off on From the book: Dealing with crackpots, fake reviews, and stealth competitors

From the book: Responding to negative word of mouth

This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. When it comes to negative word of mouth, you should almost always respond. Some exceptions include: A really…

Read More Comments Off on From the book: Responding to negative word of mouth

From the book: Four defenses from negative word of mouth

This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. While you shouldn’t expect to be immune from negative word of mouth, there are some basic defenses you…

Read More 5 Comments

From the book: Dealing with negative word of mouth

This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. People will say bad things about you In fact, it’s already happening. So what do you do? “Nothing”…

Read More Comments Off on From the book: Dealing with negative word of mouth

From the book: BtoB word of mouth opportunities at conferences and trade shows

This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. BtoB marketers spend a ton of time at conferences and trade shows. They make speeches and sit on panels. And…

Read More Comments Off on From the book: BtoB word of mouth opportunities at conferences and trade shows

From the book: The best BtoB word of mouth techniques

This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. The best BtoB word of mouth marketing techniques are all fairly simple and inexpensive (like most word of mouth). Look…

Read More Comments Off on From the book: The best BtoB word of mouth techniques

Winners of the revised edition of Andy’s best-seller on word of mouth marketing

A big congratulations to Vicky Hennegan, Nick Scarpino, Tim Bursch, Scott Davila, Michael Steedle, Derek Smith, Cristhian Mestre, Katia Adams, Monica Ginder, and Sara McVey. You folks have won a limited edition, super-secret copy of the revised edition of Andy’s Word of Mouth Marketing: How Smart Companies Get People Talking. If you’re one of the…

Read More Comments Off on Winners of the revised edition of Andy’s best-seller on word of mouth marketing

From the book: BtoB word of mouth — you’re already doing it (and so are your customers)

This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. You’re already doing it Most BtoB marketers who are struggling to figure out how word of mouth can work for…

Read More Comments Off on From the book: BtoB word of mouth — you’re already doing it (and so are your customers)
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More