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Word of Mouth Marketing Research: Consumers trust other consumers more than advertising
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
Word of Mouth Geniuses of the Week
Spike Jones, Brains on Fire: “Social Community Shortcuts”Spike shares some good advice to remember before starting in WOM marketing: “There are no shortcuts.” (link) John Moore, Brand Autopsy: “The Other Starbucks Social Networking Site”John once again rescues a blog from obscurity, reminding us about Starbucks’ other foray into WOM. (link) Patrick Byers, The Responsible Marketing…
Word of Mouth Marketing Research: People read online reviews before buying
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!