Other News

Upcoming GasPedal events

11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here 11/11 Atlanta: Social Media Business Council Member Meeting (Private…

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Upcoming GasPedal events

11/4 Ariba and Clorox: Launching new online communities (Member-only call) Click here 11/5 Dell and UPS: Monitoring online chatter about your company (Public call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how…

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Upcoming GasPedal events

10/14 FTC: New guidelines on disclosure, endorsements and testimonials (Member-only call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/29 Josh Bernoff: Preview of “Harnessing the Groundswell” (Member-only call) Click here 10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS,…

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Three guides to safe social media outreach under new FTC disclosure regulations

The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and we’re thrilled to see that ethics and common sense won out. We’ve been promoting ethical, honest disclosure for years, and the collaborative hard work of Social Media Business Council members received a big nod as the community’s open-source…

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Check out our freshly redesigned blog

If you haven’t taken a look yet, check out our new blog design here at GasPedal’s Word of Mouth Marketing Blog. If you’re an RSS subscriber, no worries, your feed content should be uninterrupted. If you’re new and would like to become a subscriber, click here. Also, be sure to check out the fresh redesign…

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Big news: Blog Council becomes the Social Media Business Council, moves to SocialMedia.org

Big news from all of us here at GasPedal and the newly renamed Blog Council: Our community for social media leaders at large companies has officially changed its name to the Social Media Business Council and has moved from BlogCouncil.org to SocialMedia.org. Here’s the press release with more details: Chicago, IL — The Blog Council,…

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Thanks to all who shared the news of Bob Pearson joining GasPedal and the Blog Council

We’d like to extend a big thanks to everyone who helped share the news of Bob Pearson, Dell’s former head of social media, joining GasPedal as President of the Blog Council and SVP of Communities. Here’s some of the great stories not only covering our news, but also touching on the larger movement we’re all…

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Bob Pearson joins GasPedal as President of the Blog Council

Big news! Bob Pearson, former VP of Communities and Conversation at Dell, is joining GasPedal as President of the Blog Council and Senior Vice President of Communities. (Read the announcement here.) With more than 25 years at three Fortune 500 companies and as one of the pioneers of corporate social media, Bob brings a wealth…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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