[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Product benefits and deliverables only get you so far in word of mouth marketing. Maybe your stuff is boring, or, after a while, everyone…
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Blog, newsletter
June 2, 2015
How TOMS, Patagonia, and Volvo earn word of mouth with cause marketing
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Blog, newsletter
May 26, 2015
Give your employees the chance to start word of mouth
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your employees are your single biggest resource for word of mouth. But not every company treats them like that kind of asset. What if…
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Blog, newsletter
May 19, 2015
3 overlooked word of mouth tools
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The tools you need to pull off word of mouth marketing are all around you. You don’t have to invent something new or buy…
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Blog, newsletter
May 12, 2015
3 ways to love the one you’re with
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Companies can get so caught up in bringing more people into their store that sometimes only new customers get all the love. It’s easy…
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Blog, newsletter
May 5, 2015
3 ways to let your customers be the heroes
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Showing customer love is about more than customer service or a sale disguised as an appreciation day. The companies that earn their customers’ respect…
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Blog, newsletter
April 28, 2015
3 ways to let your talkers own a piece of your business
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People take a lot of ownership in recommending businesses to friends, and they feel personally responsible for whether or not that recommendation works out….
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April 21, 2015
3 word of mouth lessons from sports teams
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Like you, sports teams have to earn fans and try to beat the competition. Except their competitors aren’t just the teams in different colored…
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Blog, newsletter
April 14, 2015
3 simple ways to create a community of fans
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Can you teach people something? Can you make people feel at home? Can you throw a party? Then you have what it takes to…
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