Live from BlogWell
Live from BlogWell February 16, 2010

Andy Sernovitz: Social Media Ethics Briefing — live from BlogWell

By

3:15 — Kurt Vanderah introduces GasPedal and Social Media Business Council CEO, Andy Sernovitz. 3:15 — Andy: All right, if you know anything about me or this organization, you know you’re going to get a talk about ethics. It’s not just because ethics is important — it’s also because if you’re in the social business,…

Read More Comments Off on Andy Sernovitz: Social Media Ethics Briefing — live from BlogWell
Live from BlogWell February 16, 2010

TurboTax: TurboTax and Social Media — Live from BlogWell

By

2:10 — Andy Sernovitz introduces TurboTax’s Social Media Marketing Manager, Christine Morrison. 2:11 — Christine: When I tell people who don’t do what we do, what I do, they tend to think, “Oh, very sad…” because, how sexy is taxes? But there’s so much richness there, there’s so much we can do. 2:11 — Christine:…

Read More Comments Off on TurboTax: TurboTax and Social Media — Live from BlogWell
Live from BlogWell February 16, 2010

USAA: Building Community in a Digital World — Live from BlogWell

By

2:15 — Kurt Vanderah introduces USAA’s VP, Member Communications, Rhonda Crawford. 2:16 — Rhonda: USAA provide financial services for the members of the Armed Services. We were really founded on word of mouth originally. When we started out we would call social media electronic word of mouth. 2:17 — Rhonda says that the key objectives…

Read More Comments Off on USAA: Building Community in a Digital World — Live from BlogWell
Live from BlogWell February 16, 2010

Starbucks: Social Media at Starbucks — Live from BlogWell

By

1:30 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Social Media, Matthew Guiste. 1:31 — Alexandra: I lead the digital strategy team, we look after all the paid digital advertising — as well as social media. Matthew is on my team and heads up our global social media efforts….

Read More Comments Off on Starbucks: Social Media at Starbucks — Live from BlogWell
Live from BlogWell February 16, 2010

U.S. Navy: Navy Social Media: Integration and Strategy — Live from BlogWell

By

1:25 — Kurt Vanderah introduces the U.S. Navy’s Director of Emerging Media Integration, Scott McIlnay. 1:26 — Scott says their mission includes advocacy, policy, training, best practices, management, metrics and analysis, identify emerging trends, and keep focus over the horizon. 1:27 — Scott: Social media makes the Navy a better service and as a result…

Read More 1 Comment
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More