How Tyson Foods is building community with social media — live from BlogWell

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, PEMCO, Nokia, ExOfficio, Boeing, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.


In his BlogWell Cincinnati case study presentation, “Social Media Engagement for Cause Branding and Community Building,” Tyson Foods’ Director of Community & Public Relations, Ed Nicholson, shares how they’re building community around the issue of hunger.

Ed explains how they’re getting employees involved, how they’re connecting influencers, and how social media is helping them show the public they’re in it for the long haul.

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