Blogwild!: A Guide for Small Business Blogging — live with author Andy Wibbels

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius, author, and Six Apart project manager, Andy Wibbels.

Andy will be leading an author session based on his book, Blogwild!: A Guide for Small Business Blogging and offered these tips as a preview:

  • It’s OK to start slow. While many companies tend to approach social media as “all or nothing,” a great way to start is by simply listening to what’s being said about you.
  • People are people. Don’t be intimidated to reach out to your customers. Though online it’s sometimes hard to tell, even the biggest critic can be won over — and sometimes an old-fashioned phone call is the best way to do it.
  • Get started. This technology is not going away. Even if you target an older crowd that you think may be less technologically inclined, that excuse is evaporating quickly.

Hear Andy’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

email

Tags: , , , , , ,

Comments

  1. Lyle T. Lachmuth - The Unsticking Coach

    Are you nuts Wibbels?

    going to chi town in the middle of freaking DECEMBER!

    Are you a masochist??

    HAVE FUN

    Kiss Jack Daniels for me!

    CONGRATS on the GIG!!!!!!!!! U Deserve it!

    LL

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again