BlogWell NY social media case study: Disclosure Best Practices, presented by GasPedal’s Andy Sernovitz

Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

In his BlogWell New York presentation, “Honesty is the Best Policy: Best Practices for Disclosure in Social Media,” Andy Sernovitz, CEO of GasPedal and the Blog Council, shared how disclosure enhances marketing, and — if done properly — helps word of mouth.

Andy outlines three standard practices to eliminate gray areas with regards to disclosure: Present your true identity, state whether you were paid to comment or post, and make it known if what you are saying is your personal opinion or that of the brand’s.

GasPedal CEO Andy Sernovitz from GasPedal on Vimeo.

Tags: big business, Blog Council, case study, commenting, corporate, disclosure, ethics, GasPedal, sernovitz, social media, transparency, wom, word of mouth, word of mouth marketing