Beloved companies believe their customers. It’s the intent and motivation — the “what” and “why” behind decisions that bond people with companies.
- Think of customers as an asset. Beloved companies give control back to customers by trusting them.
- Suspend cynicism. Beloved companies suspend the rules and policies and operate from the belief that customers (and employees) generally do the right thing.
- Do you believe customers are an asset or a cost center? (company profile)