Being goofy can spark word of mouth: Burger King’s fragrance

Why would a fast food restaurant release a fragrance?

Burger King's new meat-scented "Flame" answers: Because it's fun and people love talking about stuff like this.

While it's unlikely that many folks want to smell like a burger, the idea is so outrageous that bottles of the stuff are going to be bought as jokes or given away as gag gifts. And even though the fragrance may not be used much, it'll start conversations for quite a while as the bottle sits in medicine cabinets and atop bedroom dressers. File this one under the adage, "If it's worth doing, it's worth doing weird."

The Lesson: If a giant fast food chain can be this goofy, so can you. Creating a fun, irrelevant product can be a great way to show your personality and get people talking.

email

Tags: , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again