This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog.
There are a lot of air-conditioning repair companies. They are all fighting for the same customers.
It’s a tough fight. Ad by ad, flyer by flyer, referral by referral.
But this kind of action (consistently applied) is a knockout punch:
What are you doing to guarantee that you are the must-call company?