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newsletter July 31, 2008

Issue #106: Dealing With Negative Word of Mouth

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1> Build credibility before you need it2> Respond3> Be a human4> Don’t fight5> You can’t win them all 1> Build credibility before you need it When someone attacks you on a blog or message board, it’s too late to show up and defend yourself — you’ll look like a PR flack and no one will…

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WOM Research July 30, 2008

Word of Mouth Marketing Research: Moms love WOM

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Guest Genius July 29, 2008

Guest Genius: Spike Jones

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Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius:Spike JonesFirestarter, Brains on Fire “Tell me, and I’ll forget. Show me, and I may not remember. Involve me, and I’ll understand.” –…

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Genius of the Week July 28, 2008

Word of Mouth Geniuses of the Week

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Mitch Joel, Six Pixels of Separation"The Secrets of Self-Promotion — Courtesy of Wired Magazine"     Mitch looks at a Wired Magazine piece as a precursor to the inevitable: why word of mouth will become all the rage (that is, if it’s not already there, judging by the success of the subject in the piece). (link)…

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Other News July 25, 2008

Congratulations to Word of Mouth Crash Course scholarship winners!

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Thanks to the dozens of you who applied for scholarships to GasPedal’s July 30, 2008, Word of Mouth Crash Course. We have awarded scholarships to the following candidates: Subbu Arumugam, sufo.org Sandy Crossen, Pro-White Teeth Michael Desrochers, Politemail Tish Grier, the Constant Observer Joanne Simons, Neighborhood Development Center Michael Trenshaw, AMBUCS Angeline Vuong, crowdSPRING GasPedal…

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newsletter July 24, 2008

Issue #105: Word of Mouth Ethics

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{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!}  1> Ethics are easy2> Three simple rules3> There is no gray area 1> Ethics are easy  Word of mouth marketing is all about honesty. It’s about earning the respect…

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WOM Research July 23, 2008

Word of Mouth Marketing Research: Traditional journalists believe in the power of new media

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Guest Genius July 22, 2008

Guest Genius: Jory Des Jardins

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Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius:Jory Des JardinsCo-Founder and President, Strategic Alliances of BlogHer, Inc. WOMEN BLOGGERS: WHOM DO WE TRUST?  Since 2005, when my organization, BlogHer, held…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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