Archive by Author

About Jeanne Bliss

As “Chief Customer Officer” for Lands’ End, Mazda, Coldwell Banker, Allstate, and Microsoft, Jeanne got “customer” on the strategic agenda, earned 98% loyalty rates, and changed experiences across 50,000-person operations. Jeanne now runs CustomerBliss to create an actionable path for profitability and business growth -- through earning customer and employee raves. Her best-selling books are Chief Customer Officer and I Love You More than My Dog: Five Decisions that Drive

Do customers look forward to seeing you?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Umpqua Bank is committed to delivering an experience customized for each customer. Umpqua’s executive vice president of “cultural enhancement”…

Read More Comments Off on Do customers look forward to seeing you?

Do you deliver a meaningful apology?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies are not only good at the apology, they are also adept at making the other four decisions….

Read More Comments Off on Do you deliver a meaningful apology?

Take this quiz: Is your CEO really committed to customers?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See more like this post on her blog. Most Chief Executive Officers outwardly commit to customer loyalty, customer focus, and just plain improving things for their customers. It’s getting them to drive the company…

Read More Comments Off on Take this quiz: Is your CEO really committed to customers?

Framing the 5 Customer Experience Competencies

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. To make customer experience stick as part of your operation, you need an organized and phased approach for integrating customer experience…

Read More Comments Off on Framing the 5 Customer Experience Competencies

5 decisions that grow customer and employee devotion

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. As customers and employees, we crave what the beloved companies deliver. Beloved companies enable people to decide and act from a…

Read More Comments Off on 5 decisions that grow customer and employee devotion

The need for a Chief Customer Officer: How to prevent customer quicksand

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. We all suffer from silo dysfunction. Silo dysfunction is the inability or lack of collaboration inside the corporate machine to link…

Read More Comments Off on The need for a Chief Customer Officer: How to prevent customer quicksand

Why a culture of belief is crucial to customer loyalty

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Too often in our daily lives, it feels as if businesses hold all the cards. As employees, we are penned in…

Read More Comments Off on Why a culture of belief is crucial to customer loyalty

How to guarantee the customer experience

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Most guarantees put the monkey on the customer’s back to manage a countdown clock on product happiness. They put a limit…

Read More Comments Off on How to guarantee the customer experience
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More