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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Why you need a customer service response road map

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Few customer complaints are personal. Still, it’s human nature to feel…

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Can you build trust before the transaction?

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. What if you found a way to build extreme trust before…

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Follow these 10 rules and make your customers love you

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. If you run a professional services firm, these are 10 rules…

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How Whole Foods focuses on customer needs to succeed in social media

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. How social matches company culture Natanya Anderson has a lot on…

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How to hug your haters

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Who needs praise and positive reviews? I’ll take a hater any…

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Little things make a big customer experience difference

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. When I shot this episode of Jay Today (my thrice-weekly, three-minute…

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How Cabela’s uses social to turn customers into friends

“Authenticity experts,” customer love, and making friends are all part of Cabela’s word of mouth strategy. In this post, Youtility author Jay Baer shares insights from the company’s Social Media Manager, Adam Buchanan. He talks about Cabela’s team, why they’re all about passionate volunteers, and how they’re building a community.

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How humanity drives customer experience

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. According to Nielsen, we trust friends and family members’ recommendations 92%…

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