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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Oops! Two newsletters for the price of one!

We’re having one of those Tuesdays here at WordofMouth.org. We got a little overeager in our newsletter scheduling and accidentally sent everyone this week’s and next week’s issue. Whoops. Your inbox is already overloaded, and we’re sorry to have made it worse today. We know you have a lot of choices when it comes to marketing newsletters,…

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We’re hiring at WordofMouth.org

WordofMouth.org (and our sister brand SocialMedia.org) is expanding our team. We’re looking for: 3 Community Managers VP of Marketing Senior Visual Designer WordPress Developer It’s a really exhilarating place to work in shiny Austin. You get to run the social media community for people who run social media. All the details are at http://socialmedia.org/jobs. It’s a…

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How Dell creates ROI with social media — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington D.C. or San Francisco to hear brands like USA TODAY, Delta Air Lines, ConAgra Foods, Symantec, SAP, Mattel, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social…

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3-Minute WOM Lesson: How to create timely conversations

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers are on the lookout for moments that are especially suited to starting conversations,…

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How Research In Motion uses social tools to support BlackBerry customers — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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3-Minute WOM Lesson: How to motivate your talkers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Once you’ve identified your talkers, your next mission is to help them share, forward, retweet, like, and pass…

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3-Minute WOM Lesson: 3 sources of recommendations other than your customers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Good word of mouth marketers get customers talking, great ones get everyone talking. You can do this. Here’s…

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Announcing BlogWell: How Big Brands Use Social Media in Austin on Feb. 2

Big news: We’re bringing BlogWell: How Big Brands Use Social Media to Austin on February 2. We’ll feature practical, how-to social media case studies from 8 great brands, including Toyota, REI, Texas Instruments, and Kellogg’s. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies and no startups…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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