AIIM creates a bunch of new fans by inviting members to pay what they think its worth

AIIM, a community that provides education, research, and best practices to help organizations optimize information, recently offered their professional membership to the public for what they thought it was worth.

In his post, AIIM president John Mancini described how the week-long campaign played out. A total of 192 people from around the world took advantage of the opportunity, and the offer prices averaged about $50-60 (normal price is $125). But more than all the new or renewed memberships, the real value here is in the fans they’ve gained, a glimpse of which can be seen in some of the comments they received:

  • Just wanted to say thanks and this is a really creative idea.
  • This came at the perfect time as my dept is no longer paying for memberships and this has to come out of my own pocket.
  • I lost my job recently and so I wanted to say thanks because I wouldn’t be able to afford it otherwise and I really like what you guys do.
  • Why are you doing this?  I can really name my own price, no strings attached?
  • I’ve been interested in you guys for such a long time and this makes it possible for me to join and check out your benefits, thanks.
  • You guys really get it, what a great idea.
  • Your membership is already worth the $125, but this makes it accessible to me as it comes out of my own pocket. Thanks.
  • You don’t know what this means to me, thanks.
  • God bless you guys for doing this promotion.
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