A pleasant surprise never fails to create word of mouth

A little surprise gift that tops off an already-excellent customer experience remains one of the best ways ensure your customers tell the next five people they see about you.

Cafe Augusta — a new restaurant in Lenexa, Kansas — not only offers great service and great food, but they also surprise customers with a free pint of soup at the end of the meal along with the invitation to try it and let the restaurant know what they think of it.

Imagine how many people tell their friends about the little surprise? How many business people leave their lunch meetings with something to take home to tell their families about? And of course, it never hurts when the gesture leads to one of your newest fans, Duct Tape Marketer John Jantsch, telling all 130,000 of his readers about you.

The Lesson: The best way to make money is to make people happy. It’s not about detailed social media strategies or complex campaigns — it’s about great service, great products, and a dedication to trying new topics (like free soup at the end of the meal) to build the type of fan base that brings you free customers, forever.


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  1. sonjagottschalk

    Reading: A pleasant surprise never fails to create word of mouth http://bit.ly/O11hs

    This comment was originally posted on Twitter

  2. schoolmarketer

    Best way to generate positive, authentic WOM? Make ur customers happy. A great example: http://bit.ly/QCROX

    This comment was originally posted on Twitter

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