A foolproof way to building a great story

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog.

I am thrilled that Steven Pressfield decided to post these two videos on YouTube. I’m a huge Pressfield fan (you can listen to my conversation with him right here: SPOS #251 – Do The Work With Steven Pressfield). He has written a slew of great books, including, The Legend Of Bagger Vance. I’m an even bigger fan of Pressfield’s non-fiction writing, which typically focuses on unlocking creativity, becoming a better writer and telling better stories. Most people know Pressfield for his seminal books, The War of Art and Do The Work. Those are two books that I constantly find myself reverting back to and re-reading on an annual basis (yes, they are that good).

In building up to the release of his most recent book, The Authentic Swing (which is a non-fiction tale about how he discovered and developed the book idea for The Legend of Bagger Vance), Pressfield shot a small video series on something he describes as the Foolscap Method. In short, take one sheet of paper and use it to illustrate the entire story and flow of a book, an idea, a startup, your business, whatever. In a word: amazing.

Watch this, learn Pressfield’s strategy, and then let me know just how much better and more structured your work becomes…


About Mitch Joel

Mitch Joel is President of Mirum — an award-winning Digital Marketing and Communications agency. He is also a blogger, podcaster, journalist, speaker, and the author of "Six Pixels of Separation" and "CTRL ALT Delete." Mitch is frequently called upon to be a subject matter expert for BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail, and many other media outlets.

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  1. William Xifaras

    Thank you Mitch and Word of Mouth for sharing Steven Pressfield’s strategy on Foolscap Method.

    Thought it was simple, but brilliant. We tend to over-think projects, whether they are books or opening a retail store.

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